Duties:

Analyze local, regional, national, or digital market conditions to support marketing strategies. Collect data to estimate potential service sales or to devise a marketing or advertising plan. Investigate competitors’ offerings, pricing strategies, sales trends, and distribution methods. Utilize search marketing strategies, interpret website performance metrics, and provide suggestions to improve search engine rankings and market visibility. Formulate, refine, or assess marketing strategies by considering organizational goals, market features, and cost/price factors. Collaborate with marketing teams, data analysts, and other experts to study consumer feedback and assess marketing strategies. Evaluate and monitor customer satisfaction levels. Design and implement data collection methodologies or oversee the procurement of relevant data sets. Examine and interpret customer demographic information, preferences, and behavior to identify market opportunities, trends and demand drivers.